31.08.2023
| News
Is it possible for plastics to be sustainable and in what situations are they practical to use? Do they still have their place in the future? It is our responsibility to find the right answers to these questions - this is what we call our promise for the future.
We rethink the future of plastic materials.
We want to show this with our innovative corporate design and the new brand name.
We rethink the future of plastic materials.
We want to show this with our innovative corporate design and the new brand name.
WE SET NEW BENCHMARKS FOR TOMORROW’S PLASTICS TECHNOLOGIES
The company has been rebranded as PARAT TECHNOLOGY. The intention behind the name change is to establish a stronger presence in the industry and gain global recognition.The slogan "RETHINK PLASTICS" represents a crucial shift in mindset for our generation. It also reflects PARAT's unwavering commitment to quality, fueled by our innovative ideas and forward- thinking work ethic. Our dedication to sustainability results from our team's passion and courage and our proactive approach to the issue.
THE NEW LOGO
The individual lettering is a reference to the original logo and has a strong recall factor.
The recesses in the letter A and the rounded R symbolize the individual “SHAPING” in each process and finished product. This gives the logotype a modern and timeless appearance.
The individual lettering is a reference to the original logo and has a strong recall factor.
The recesses in the letter A and the rounded R symbolize the individual “SHAPING” in each process and finished product. This gives the logotype a modern and timeless appearance.
MICRO GREEN
NEW, FRESH COLOR SCHEME
A fascinating contrast between vibrant blues and greens, accented by deep petrol – this is mainly used to substitute 100% black.
Modern. Technical. Innovative.
A fascinating contrast between vibrant blues and greens, accented by deep petrol – this is mainly used to substitute 100% black.
Modern. Technical. Innovative.
VIBRANT BLUE
DARK PETROL
A NEW SET OF IMAGES
The new imagery depicts abstract plastic molds and their effects through haptic and lighting techniques. The result is simply a technical product but with a more pronounced focus on aesthetics and design.
OUR VALUES
Innovation, reliability, sustainability, passion, trust, quality, success and efficiency.